There are many serums on the market that can be used for the face or the hair. They treat target areas that need a quick fix or boost.

Serums for the face include reducing fine lines and wrinkles, hydrating and plumping, minimising pores and boosting radiance, firming, lifting and improving elasticity, smoothing and perfecting, clearing spots, brightening and refining texture and tone.

Serums for the hair include frizz control, gloss and moisture, split ends, nourishing, protecting and improving texture.

Serums should be used once a week, daily or when needed, depending on the serum.

 

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